In the current economic climate, many corporate events are being eliminated or reduced in scope as technology replaces personal contact – however, in order to survive in today's economy, face-to-face events become more important than ever - especially to small companies:

• a tri-state company (including several dealerships with different car brands) needs to create an experience that both reaches a wider audience and stresses "trust and integrity"
• a New York/New Jersey wine dealer wants to provide a tasting for a new series of wines from Argentina
• a Connecticut regional hotel chain needs to stage an event showing off it's "21st Century look and feel"

Why choose tactical event solutions?

Bob has experience as a consultant in planning over 900 key events for IBM during the last 12 years. Prior to that, he had opened up the European office of a small US software company. Bob was an IBM salesman for (and later consultant to) small and mid-size companies.

Only by listening, and asking many key questions, could Bob understand enough about a small company to intelligently make recommendations that were both relevant and timely.

What is the business value?

For virtually any organization, business value comes from the willingness of consumers to buy your product or service. After this past year, integrity and trust are two values that have gained primary importance - and many people require an experience for you (as owner or senior executive) to prove it.

The value that comes from establishing your integrity and building trust in your brand is great indeed - many consumers have learned, the hard way, to be skeptical about spoken or written claims. Now, a shared experience is one crucial method to establish mutual respect. Business value transcends size - many of the most famous brands started out small.